IfNotNow

A white woman in a maroon crop top stands in a crowd holding a "Jews Against Apartheid" sign with Hebrew and Arabic underneath it

IfNotNow is a movement of American Jews organizing our community to reject US support for Israel’s apartheid system and demand equality, justice, and a thriving future for Palestinians and Israelis. They are working to transform the American Jewish community through grassroots organizing in order to win institutional and policy changes at the communal and national levels.

IfNotNow does this through political education, leadership development, narrative change, and direct action to confront the role of our American Jewish communities, alongside that of the U.S. government, in the systemic displacement of the Palestinian people. Their goal is to end the American Jewish community's complicity with the alliance of U.S. military, financial, and political interests that exploits Jewish fear to protect Israel’s system of apartheid.